MetroEdge has helped companies in the financial services, retail and government/community industries achieve successful profit optimization and expansion strategies. Take a look at the following examples of these successes:

Major Clothing Retailer

World's Largest Home Improvement Retailer

Holy Cross Hospital

The City of Chicago

Annie E. Casey Foundation

Major Clothing Retailer

A major clothing retailer within the United States was reviewing three new location sites within Chicago, Los Angeles and Atlanta. These sites were within diverse ethnic and income communities. When presented to the company's internal market research department, all three sites were rejected for lacking good sales opportunities.

Still believing in the potential of these sites, the company's real estate division enlisted the expertise of MetroEdge to further analyze the markets with its specialized metrics in order to fully understand these areas and their consumer behavior.

Using alternative local information and analysis, MetroEdge provided the retailer with a more in-depth and realistic view of the consumer potential. For example, in the West End area of Atlanta, it was determined that this area has as much concentrated buying power as the more upper income Buckhead area. In addition, the West End area has the same proportions of middle income residents and the same growth rate as the city of Atlanta.

In light of the findings from MetroEdge, the retailer reconsidered its earlier decision, and has moved forward with locating new stores in two of the three locations.