Retail Edge Solution Set

• Site Selection and Network Optimization Analytics
• Market Research/Intelligence

Site Selection and Network Optimization Solutions for the Entire Enterprise

Retail Edge is the cornerstone of our solution. It's a proprietary and customized site evaluation model for sales forecasting and site screening. Each model is individually developed using a customer's internal performance data, our in-depth market data, and traditional demographics. The result is a highly predictive forecast with a high degree of accuracy that reduces investment risk.

MetroEdge provides our customers with proven network optimization and expansion strategies that provide maximum value on infrastructure investments and new location selections. We also specialize in reaching previously undefined markets such as underserved, ethnic, growth, and urban environments.

Network Optimizer
If you are looking to create greater market presence, it's advantageous to optimize the location of a network of stores in an area rather than singularly. With MetroEdge's proprietary methods that better capture the potential of an area, both urban and suburban markets, you increase your potential for success.

Cannibal Modeling
One of the most complex factors in new store location is the potential sales diversion from existing stores. Cannibal estimates transfer sales from neighborhood stores and, if required, factors the transfer sales into the estimate produced by Retail Edge – creating a more realistic view of new sales.

Trade Area Mapper
Often, trade areas do not fit neatly into pre-determined boundaries. Our Trade Mapper constructs custom Huff-style probabilistic trade areas for new and existing stores, using advanced modeling techniques such as maximum likelihood and entropy maximization. The result is an increase in the accuracy of sales forecasts.

Market Research Solutions

"On-The-Ground" Intelligence Tools for "In-The-Field" Decisions

MetroEdge can provide you with in-depth market data that uncovers the true potential of markets, trade areas, and individual sites. You receive a proactive and targeted investment program that will better reach your customers while improving profit goals.

Expert Source
Tap into your company's expertise to create more accurate forecasting with Expert Source. Based on customized questionnaires for your internal teams you can quickly capture and rate "soft information" that can be incorporated into a sales forecasting model for a more targeted forecast to improve your investment program.

Hurdle Strategy
With Hurdle, you can accurately estimate the probability of a new store meeting a user-defined sales goal or hurdle. This is important as you plan your infrastructure investments to produce a successful expansion program.

Benchmark Performance
Evaluate the performance of your existing stores. Using Benchmark, you can assess the performance of your stores based on market and site potential. Determine if your stores are over- or under-performing relative to potential. With this analysis, you can then target your merchandising, promotions, and product mix to increase a store's performance.

Customer and Store Segmentation
MetroEdge can create a custom segmentation system from your own internal customer database to improve target marketing strategies and results. We can conduct a segmentation of your stores according to market characteristics to help you better profile your customers and meet their preferences.